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Fashion Shows in Panama

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Written by Pascale Schwander   
Sunday, 23 March 2008 12:06
Last week, clinic I went to my first fashion show in Panama! I invited my mom along -- she has always liked fashion and was curious to see how Panamanians would handle that kind of event. We went early to make sure we got good seats.
The day before, I contacted the modeling agency in charge and asked them if I needed a pass as I was coming as a reporter for the Panama Report. The woman said no. I was a little bit disappointed when I got there because they had seats reserved for other magazines such as Mundo Social. Maybe they didn't think Panama Report was trendy enough for them. In fact, we are still growing our fashion section, so I understood.

Besides, we got there early enough that we had a good view. The scene looked good to me -- a good size runway, all in white, a DJ in the back and chairs all around. We took our seats and waited. And waited some more. And a little more. Over the years I have learned that fashion shows are always late. So I was prepared to wait a little, but not 45 minutes! When I went back home I checked the paper - yes it was 5 pm not 5:45 pm. I think there are two reasons why they were late. First it was a fashion show. Second it took place in Panama. I am still getting used to it, but people here are normally one hour late for everything.

Let's talk about the fashion show. They were presenting a few brands who have their stores in the mall (Hilfiger Denim, Mango, Passarela, United Colors of Benetton, Steven's). You could tell the crowd was not a professional crowd but more the kind of people who might buy the collections in the stores later on. Some people were well-dressed, some not so much. The collections were solid, if not exciting - a lot of babydoll dresses, silk tops and skinny jeans. I wasn't used to all the bright colors they use down here in the tropics, but I like it. All the collections were ok, except Passarela who had few outfits that were quite tacky.

I was curious to see the models. To be honest, I was a little sad about what I saw and I say sad because, as a former booker, I know how competitive this industry is. Its not easy to tell a mother that her daughter might not have what it takes to be a model. But lying to them might hurt her in the long run. Most of the girls I saw on the runaway from my experience were not tall enough or not skinny enough. Some of them had really pretty faces and could work for a makeup ad or something like that. Same thing for the guys -- too short, but most of them had a handsome face. I did see one or two girls who had the potential to make it internationally.

Unfortunately, we had to leave before the show ended as we had another appointment to go to. But from what we could tell, everybody was having a good time. I think it was a success. Hopefully Panamanian fashion agencies will continue to organize these kind of events.
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written by herry , March 06, 2009
smilies/tongue.gif was it cool to see all the people oin panama was it your first time there. i have to do a progect about panama fashoin do they wear any thing we wear
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written by Lyn , June 04, 2009
Panamanians like anything American. I see stores selling low quality (think Wal Mart, K Mart) jeans and tops - advertised as BeverlyHills jeans, Miami fashion and they sell. Seems Panamanians can't get enough USA
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Last Updated on Monday, 11 August 2008 23:34
 
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